Looking to be first out of the gate?

Our sales representatives will be more than happy to assist you with any questions you may have.

Our Sales Representatives

Bill Russell

Vice President Sales and Business Development North America
Sportech Racing and Digital
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Bill joined Sportech in 2019, bringing with him decades of diverse experience in international sales and with sales management leadership expertise that he developed through roles based in the US, Europe and Africa. 

Bill brings diverse expertise as an international sales and sales management leader with over 40-years’ experience in the US, Europe and Africa. Prior to joining Sportech, Bill held numerous management and directorship roles including Managing Director of European Futures at Citigroup and Director of the Futures and Options Association (UK), and he has owned and managed companies in the US, UK, South Africa and New Zealand. 

Bill now manages Sportech’s Sales and Business Development activities in the USA, including managing key Racing and Digital clients in the South, West and Midwest.

Contact for:Wagering Solutions in the USA

Bruno Gay

Vice President Sales and Business Development EMEA
Sportech Racing and Digital
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With a solid technical background as a holder of an engineering certificate and an MBA from Negocia, Bruno Gay got his start in the tote business over 25 years ago when he was hired to manage the deployment of an off track tote network that to this day remains one of the largest in Europe. Since 2005, he has been in charge of sales and business development in Europe for Sportech. In 2017 Bruno was promoted to the position of Vice President Sales and Business Development EMEA to direct all sales activities in the region. Bruno is multi-lingual with a command of the French, English, Turkish and Spanish languages.

Contact for:Wagering Solutions in Europe, the Middle East & Africa

Sean A. Bishop

Director, Sales & Business Development
Sportech Racing and Digital
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Sean A. Bishop is a tri-lingual Penn State alumni with over fifteen years experience in Pari-Mutuel Wagering Systems, Projects, and Installations. He is an expert at tailoring solutions to meet the needs of emerging markets in Latin America and elsewhere.

Contact for:Wagering Solutions in Latin America

Magnus Tuononen

Director, Sales for the Nordic Countries
Sportech Racing and Digital
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Since 2001, Magnus Tuononen have been working within the horse racing industry with a wide range of positions and challenges for business development and establishing strategies. This includes areas such as pari-mutuel wagering services and technologies, international sales and web and mobile solutions in conjunction with sophisticated video streaming solutions to enhance the racing experience for operators, partners and their customers.

Contact for:Wagering Solutions in Nordic Countries

Lance Ku

Director of Operations, Sales and Business Development
Sportech Racing and Digital
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Over the past 20 years, Lance Ku has held a wide variety of positions in the horse racing and pari-mutuel wagering services industries, with experience in operations, technical support, sales, project coordinator and management. He has also been involved in the development, testing, and deployment of many new tote technologies.

Contact for:Wagering Solutions in Asia and Australasia
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