Looking to be first out of the gate?

Our sales representatives will be more than happy to assist you with any questions you may have.

Our Sales Representatives

Bill Russell

Vice President – Sales & Business Development, USA
North America
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Bill joined Sportech in 2019, bringing with him decades of diverse experience in international sales and with sales management leadership expertise that he developed through roles based in the US, Europe and Africa. 

Prior to joining Sportech, Bill held numerous management and directorship roles including Managing Director of European Futures at Citigroup, Director of the Futures and Options Association (UK), and Chairman of the Futures Industry Association’s European Chapter.

Bill now manages Sportech’s Sales and Business Development activities in the USA, including managing key Racing and Digital clients in the South, West and Midwest.


Contact for:Wagering Solutions in South, West and Midwest USA

Bruno Gay

Vice President Sales and Business Development EMEA
Europe, Middle East and Africa
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With a solid technical background as a holder of an engineering certificate and an MBA from Negocia, Bruno Gay got his start in the tote business over 25 years ago when he was hired to manage the deployment of an off track tote network that to this day remains one of the largest in Europe. Since 2005, he has been in charge of sales and business development in Europe for Sportech. In 2017 Bruno was promoted to the position of Vice President Sales and Business Development EMEA to direct all sales activities in the region. Bruno is multi-lingual with a command of the French, English, Turkish and Spanish languages.


Contact for:Wagering Solutions in Europe

Sean A. Bishop

Director, Sales & Business Development
Latin America
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Sean A. Bishop is a tri-lingual Penn State alumni with over fifteen years experience in Pari-Mutuel Wagering Systems, Projects, and Installations. He is an expert at tailoring solutions to meet the needs of emerging markets in Latin America and elsewhere.


Contact for:Wagering Solutions in Latin America

Ken MacKenzie

General Manager, Digital
North America
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Over the past 30 years, Ken MacKenzie has held a wide variety of positions in the horse racing and pari-mutuel wagering services industries, with experience that runs the gamut in business development, sales, management, operations and tech support. He has also been involved in the development, testing, and deployment of many new tote technologies.


Contact for:Digital Wagering Solutions

Magnus Tuononen

Director, Sales for the Nordic Countries
Nordic Countries
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Since 2001, Magnus Tuononen have been working within the horse racing industry with a wide range of positions and challenges for business development and establishing strategies. This includes areas such as pari-mutuel wagering services and technologies, international sales and web and mobile solutions in conjunction with sophisticated video streaming solutions to enhance the racing experience for operators, partners and their customers.


Contact for:Wagering Solutions in Nordic Countries

Lance Ku

Director of Operations, Sales and Business Development
Asia
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Over the past 20 years, Lance Ku has held a wide variety of positions in the horse racing and pari-mutuel wagering services industries, with experience in operations, technical support, sales, project coordinator and management. He has also been involved in the development, testing, and deployment of many new tote technologies.


Contact for:Wagering Solutions in Asia and Australasia

Jake Nowry

Sales Manager
North America
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Jake Nowry is a recent graduate of the University of Louisville with a Bachelor’s degree in Marketing and a minor in Management.  He previously served as an Intern in Sportech Racing and Digital’s sales group. Jake has always had a passion for horse racing and the tote industry and is happy to draw on this passion, along with his training in sales and marketing, to help Sportech’s clients help thrive. 


Contact for:Wagering Solutions in Northeast USA
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