Sportech Appoints Bill Russell Vice President Sales and Business Development for North America

Sportech Racing and Digital announced the promotion of Bill Russell to the position of Vice President Sales and Business Development for North America.

Bill has been with Sportech since early 2019, first in a consulting capacity in client relations management, and has been Director Sales and Business Development for North America since the beginning of 2020. 

Bill brings diverse expertise as an international sales and sales management leader with over 40-years’ experience in the US, Europe and Africa. Prior to joining Sportech, Bill held numerous management and directorship roles including Managing Director of European Futures at Citigroup and Director of the Futures and Options Association (UK), and he has owned and managed companies in the US, UK, South Africa and New Zealand. 

As Vice President Sales and Business Development, Bill will work with Sportech Racing and Digital team members in North America to develop and implement enhanced client relations and business development programs and he will continue to manage Sportech’s relationships with a number of key Racing and Digital clients.