Sportech Enters Into Joint Venture with Picklive Limited to Offer US Daily Fantasy Sports

Filed under: Press Releases

SEPTEMBER 30,2013 –  The Sportech Racing and Digital parent company, Sportech PLC, announced that it had entered into a joint venture with Picklive Limited to form PickLive USA, an innovative new gaming product targeting the rapidly growing U.S. fantasy sports market through a combination of daily fantasy sports, social gaming and in-play entertainment.
 
The new fantasy games will extend Sportech's product offering beyond horse racing to a vast sports market, including U.S. professional-league football, baseball, basketball, hockey, and soccer. Picklive will be accessible to Sportech's existing customer base in Connecticut as well as to its B2B customers through Sportech’s U.S. Digital division.
 
Research carried out by the Fantasy Sports Trade Association in 2013 estimated that 33.5 million adults play fantasy sports games in the US, in an industry worth over $2 billion, with daily fantasy sports taking a rapidly increasing share of the overall market. Sportech sees the opportunity to bring the "social" experience into the fantasy sports space, and aims for Picklive USA to be the ultimate second-screen entertainment and social experience during live sport.

To read the full release, visit the Sportech PLC website. 

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