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Find out what the best technology and service in the industry can do for you.

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If you’re ready to take the next step, contact one of our knowledgeable sales representatives, call, or email our office. 1-800-355-TOTE (8683)

Contact Our Sales Representatives

Our sales team is expertly trained and ready to assist you.

Bill Russell
Vice President Sales and Business Development North America Sportech Racing and Digital

Bill joined Sportech in 2019, bringing with him decades of diverse experience in international sales and with sales management leadership expertise that he developed through roles based in the US, Europe and Africa. 

Bill brings diverse expertise as an international sales and sales management leader with over 40-years’ experience in the US, Europe and Africa. Prior to joining Sportech, Bill held numerous management and directorship roles including Managing Director of European Futures at Citigroup and Director of the Futures and Options Association (UK), and he has owned and managed companies in the US, UK, South Africa and New Zealand. 

Bill now manages Sportech’s Sales and Business Development activities in the USA, including managing key Racing and Digital clients in the South, West and Midwest.

Bruno Gay
Vice President Sales and Business Development EMEA Sportech Racing and Digital

With a solid technical background as a holder of an engineering certificate and an MBA from Negocia, Bruno Gay got his start in the tote business over 25 years ago when he was hired to manage the deployment of an off track tote network that to this day remains one of the largest in Europe. Since 2005, he has been in charge of sales and business development in Europe for Sportech. In 2017 Bruno was promoted to the position of Vice President Sales and Business Development EMEA to direct all sales activities in the region. Bruno is multi-lingual with a command of the French, English, Turkish and Spanish languages.

Sean A. Bishop
Director, Sales & Business Development Sportech Racing and Digital

Sean A. Bishop is a tri-lingual Penn State alumni with over fifteen years experience in Pari-Mutuel Wagering Systems, Projects, and Installations. He is an expert at tailoring solutions to meet the needs of emerging markets in Latin America and elsewhere.

Magnus Tuononen
Director, Sales for the Nordic Countries Sportech Racing and Digital

Since 2001, Magnus Tuononen have been working within the horse racing industry with a wide range of positions and challenges for business development and establishing strategies. This includes areas such as pari-mutuel wagering services and technologies, international sales and web and mobile solutions in conjunction with sophisticated video streaming solutions to enhance the racing experience for operators, partners and their customers.

Lance Ku
Director of Operations, Sales and Business Development Sportech Racing and Digital

Over the past 20 years, Lance Ku has held a wide variety of positions in the horse racing and pari-mutuel wagering services industries, with experience in operations, technical support, sales, project coordinator and management. He has also been involved in the development, testing, and deployment of many new tote technologies.

Our Locations

United States

Sportech Racing and Digital Technology Office

1095 Windward Ridge Pkwy, Suite 170 Alpharetta, GA 30005

Global Quantum Data and Operations Center

815 East Gate Drive, Suite 101 Mount Laurel, NJ 08054

Sportech, Inc. Head Office

600 Long Wharf Drive New Haven, CT 06511

Sportech PLC Corporate Head Office

Icarus House, Hawkfield Business Park Bristol BS14 0BN

Sportech Racing Europe Business Office

Icarus House, Hawkfield Business Park Bristol BS14 0BN

Racing Technology Ireland

IDA Business Park Garrycastle, Athlone, Co.Westmeath Ireland

Sportech Racing GmbH

Katernbergerstrasse 107 D-45327 Essen Germany

Sportech Lottery Business Office

Unit 3A, Cestrian Court, Lightfoot Street Chester, Cheshire, CH2 3AD
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